Falkner joins from NBC Broadcasting, where he was senior vice-president of advanced TV.

Cuebiq is expanding its cross-channel efforts into television with anonymous location data, to target audiences and measure campaigns across all TV. It will augment its existing digital and out of home measurements to give a cross-channel view of how the media mix impacts overall store visits.

As head of TV, Falkner will play a key role in launching its TV attribution solution and developing partnerships for both OTT and linear TV.

Antonio Tomarchio, founder and CEO of Cuebiq, said: "Although ad spend in the TV space is on the rise, marketers face difficulties in navigating this complex environment, whether it be reaching consumers or determining ROI.

"However, new technologies and strategies, such as location data, can positively impact how marketers target and measure their advertising efforts, so it was a logical next step to expand our cross-channel offerings to this key media channel.”