Simon (pictured) joins Cuebiq from Oath (now Verizon Media), where he was head of US agency platform sales. Prior to Oath, he led North American platform sales for Yahoo!.

In his new role, Simon will develop relationships with holding companies and in-house brand programmatic teams.

Antonio Tomarchio, chief executive and co-founder of Cuebiq, said: “Cuebiq is focusing on growing our programmatic expertise, and Dave’s scope, acumen, and unparalleled reputation in the marketplace fit well within these new groundbreaking areas.”