De Zwart (pictured) has more than a decade of ad tech engineering and management experience and has spent nine years at the Rubicon Project, most recently as vice-president of engineering, where he helped grow the business from a 100-person start-up to a publicly-traded company.

He was also the founder and president of Prebid.org, an independent organisation designed to ensure and promote fair, transparent and efficient header bidding across the industry.

Kevin Tan, CEO, Eyeota said: “Pieter’s experience building teams and infrastructure across distributed markets in a growth stage company enables us to scale at greater velocity.

“His knowledge of the rapid evolving industry and deep relationships among tech leaders in the community allow us to better target the development of our audience platform for clients and partners in the US and across our global markets.”