Reiling has experience in digital media and B2B marketing and was most recently vice-president of brand marketing at media tech firm, Yieldbot. She has also worked in marketing at Exponential Interactive and at AudienceScience, where she was involved in its rebrand from Revenue Science.

At Eyeota she will be based at its New York office with a marketing team across New York, London and Australia offices and will report to chief operating officer, Jill Orr.

Eyeota recently secured $13m in a Series B funding round from Jolt Capital, Qualgro and Project A.

Reiling said: “We’re growing rapidly and extending into new markets and as we continue to amplify our global brand, marketing plays a pivotal role. I look forward to working closely with our team to elevate Eyeota in the US and across other key markets.”