Moody (pictured) was previously head of qualitative at Quadrangle, and worked within the market research industry for more than a decade in both the UK and her native New Zealand.

Moody will be based on London, and focuses on sustainability and health and wellbeing issues.

Daniel Rose, UK managing director at Firefish, said: “I am so pleased to have Scarlett join the team. Her extensive experience in brand equity and evaluation, as well as strategy development, is a great fit for the types of work we do.

“The fact she also knows so much about sustainability and its many facets, and how insight can help clients make a genuine difference in the world is amazing, as we continue to partner with brands on their sustainability goals globally.”