Molinier (pictured) joins the company from Hall & Partners, where he was a director. Prior to that, he held senior roles within Kantar Futures.

His brand strategy and innovation work has included clients Unilever and The Coca-Cola Company.

As part of the Firefish US leadership team, he will apply cultural insight, foresight, trends and semiotics.

Beth Broughton, president, Firefish USA, said: “Sylvain’s knowledge and experience are second to none, both on a global and local level.”