This addition is intended to allow businesses to capture location-specific, real-time intelligence. 

Once a geo-targeting feature is triggered, brands can communicate with customers depending on their location, through photos, videos and surveys. 

“With 90% of smartphone owners using location-based services, organisations have a tremendous opportunity to gather dynamic data that fuses customer sentiment with actual behaviour and actions,” said Bahram Nour-Omid, chief executive officer at Fuel Cycle.

“Our geolocation functionality creates new customer touchpoints that engage customers at just the right time and place, helping businesses uncover highly impactful insights that drive better business decisions.”

The geolocation capability includes activities that can be hidden until a member’s location is verified by the app and options to give members incentives for unlocking an activity.