Funding for Toluna
The level of investment, described by Toluna as ‘significant’, has not been disclosed.
The company said in a press release that the funding would be used to ‘accelerate global growth initiatives’.
Formerly known as ITWP, the parent company of Toluna, Harris Interactive and KuRunData took the Toluna brand name earlier in the year.
In September, the company launched a consumer insight platform, ‘Toluna Start’.
Frédéric-Charles Petit, founder and chief executive, Toluna (pictured), said: “This latest funding round will help us build on our current momentum, as the Toluna Start platform accelerates our product development, sales and marketing efforts and best positions us as we enter the next chapter in our growth story.”

We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments