Wright (pictured) was previously tire category manager at Monro, leading a team of analysts, and has also held senior positions in category management and product development at Discount Tire.

At GfK, he will support the company’s POS tires retail panel, which is used for functions including merchandising, assortment, pricing, and category management.

Neil Portnoy, managing director at GfK and leader of the POS tracking (tires) team, said: “Matt brings with him invaluable firsthand insight into the priorities and emerging needs of our clients and retailers.

“He has spent a career learning the nuances of the tire industry and will be continually helping our clients to fully leverage syndicated POS data to make more informed business decisions.”