Gongos hires Sprowl as senior research director

US – Customer insight agency Gongos has appointed Paula Sprowl as senior director, research.

Paula  Sprowl gongos_crop

Sprowl (pictured) joins the company from Engine, where she was senior vice-president of analytics and data science. Prior to that, she led analytical services at ORC International.  

In her new role, Sprowl will oversee the company’s primary market research group, working alongside other parts of the business including analytics translators, data science and strategy and implementation teams.

Cheryl Halverson, chief people officer, Gongos, said: “Paula will continually work to innovate the market research craft through advanced methodologies and a mindset of continuous growth.”

Gongos is headquartered in Royal Oak, Michigan.

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts