Adams (pictured) joins from Hall & Partners where she was a partner – she had spent 17 years at the agency and helped grow its health practice. She has also worked at Cello Health.

An expert in brand building and communications, Adams has supported the development, launch and evolution of numerous successful pharma brands during her career.

While at Hall & Partners, she collaborated with The Behavioural Architects to demonstrate the power of behavioural science to support individuals with diabetes in adhering to medication and positive life-style choices – which went on to win an EphMRA award.

Adams said: “I’m extremely excited to be joining such a dedicated team of behavioural scientists, to build on the great work they are already doing in health and to explore the opportunity to look at pharma challenges in a different way”