Hywel Reed (pictured) joins as a director and Katrina Skwarek as an associate director. Reed was previously a senior director and business unit lead at Flamingo London and his expertise is in cross-cultural brand strategy and insight.  

Skwarek worked across FMCG, alcohol and healthcare clients at Flamingo and also has experience in developing social strategies for global brands, charities and foundations.

The Behavioural Architects’ other new hires are Camilla Cooper who also joins as an associate director and was previously at Acacia Avenue.

Monica Vakil-Dewar has been appointed international project manager, based in the UK but working on many US projects. Vakil-Dewar joins from Red Lantern Strategy in Brooklyn, NY where she was project and operations manager.

The founders of the agency said: “We are privileged to have these talented individuals choosing The Behavioural Architects. In our fifth year of double digit business growth with offices in London, Oxford, Shanghai and Sydney this is a very exciting time for our company. We have big plans for further expansion in 2018.”