The tools and features, added to HubSpot’s platform, include generative AI assistants to draft content, create images, generate blog ideas, build websites, and develop reports.

HubSpot has also added AI-based insights for analysis and recommendations, including forecasting.

The company is also developing ‘AI agents’ to help small and medium-sized businesses automate and respond to customer queries on live chat and email, with these tools planned to launch early next year.

Andy Pitre, executive vice-president of product at HubSpot, said: “With HubSpot AI, we’re taking the guesswork out of generative AI and giving all customer-facing teams across sales, marketing, and service the complete toolkit.”