Leech (pictured) previously spent five years at Nielsen, working in various roles in the UK and the US, most recently as vice-president of design solutions.

Prior to that, he was a research analyst at Affinnova before it was acquired by Nielsen in 2014.

At InnovateMR, he will be part of the company’s senior leadership team and will focus on the company’s ‘Vision Suite’ products, which include software-as-a-service tools for survey design, sample procurement, field management, fraud mitigation and reporting. 

Lisa Wilding-Brown, chief executive officer at InnovateMR, said: “The always-on economy of modern consumerism requires faster answers to stay ahead, and Bryant plans to deliver just that.”