Ipsos Understanding Unltd names Asia Pacific boss
Milne (pictured) was most recently the head of qualitative work in southeast Asia for Synovate, and was previously a partner at Firefly. He also had a spell working in Nielsen’s qual operations in Vietnam.
Jacquie Matthews, Ipsos UU’s global CEO, said: “Gordon brings a wealth of experience in qualitative and has lived and breathed the region.”
The firm has also added Cynthia Mile and Jaisy Desai to the regional qualitative team.
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