The appointment marks a return to C Space for Adams (pictured), who previously worked for the company for 10 years, building its market research online communities practice in Boston and subsequently opening and leading both the London and New York offices.

After leaving C Space (then Communispace) in 2014, Adams joined Big Village (formerly Engine/ORC International) to establish its digital hives and online communities practice, where she was responsible for product, services and technology and led a consultative team.

Melissa Sauter, chief executive at Escalent, parent company to C Space and Hall & Partners, said: “C Space pioneered the use of insight communities 25 years ago. As we prepare to celebrate that anniversary throughout 2025, Jen’s return is perfectly timed.

“Not only is she a passionate advocate for communities’ ability to create connection, build empathy and find meaning, but she’s primed to continue advancing the category using human-led AI to enable more speed and scale to find valuable insights from unstructured data.”