Katie O'Connor joins Behaviorally to lead key accounts
O’Connor (pictured) has previously held senior positions at Bounce Insights, Zappi and Strat7 Incite, where she worked in consumer insights, research innovation and strategic growth.
In her new role, Katie will lead strategic initiatives for key accounts, using her experience in consumer insights to support growth, build on client partnerships and work on data-led tools.
Crispin Beale, group president at Behaviorally, said: “We are thrilled to welcome Katie to the Behaviorally team. Her extensive experience and proven track record in the insights industry make her the ideal leader to help drive growth for our key accounts.”

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