Katie O'Connor joins Behaviorally to lead key accounts

UK – Shopper insight firm Behaviorally has appointed Katie O’Connor as senior vice-president, key accounts, in the company’s London office.

Katie O'Connor

O’Connor (pictured) has previously held senior positions at Bounce Insights, Zappi and Strat7 Incite, where she worked in consumer insights, research innovation and strategic growth.

In her new role, Katie will lead strategic initiatives for key accounts, using her experience in consumer insights to support growth, build on client partnerships and work on data-led tools.

Crispin Beale, group president at Behaviorally, said: “We are thrilled to welcome Katie to the Behaviorally team. Her extensive experience and proven track record in the insights industry make her the ideal leader to help drive growth for our key accounts.”

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts