Visual IQ’s partnership with LiveRamp, whose platform allows marketers to bring together multiple sources of data for an ‘omnichannel view of the customer’ is intended to provide Visual IQ customers with ‘a more complete, people-based view of the consumer journey across digital and offline marketing channels'.

It will also offer customers the ability to measure and optimise their marketing and media tactics based on their online and offline impact. 

"Without the ability to bridge the gap between the digital and physical world, it’s impossible to gain a holistic view of the consumer journey or effectively manage the total consumer experience," said Manu Mathew, CEO and co-founder, Visual IQ.

"By formalising our relationship with LiveRamp, we are arming our customers with the people-based intelligence they need to tailor their tactics and experiences for customers and prospects to drive the online and offline KPIs they care about most."