Prior to Lucid, Tan worked as a director at Ipsos, with a focus on strategic partnerships in Asia-Pacific.

Lucid aims to expand further into Southeast Asian markets through the appointment. In her role, Tan will explore opportunities for developing new relationships in the region.

Lucid is headquartered in the US with offices in Europe, the UK, India, Australia and Singapore.

Jun Clarke, vice-president, Apac at Lucid, said: “Hui-Ching’s addition to our team will undoubtedly facilitate even stronger partnerships for Lucid in Apac. Her proven expertise in innovation and expansion within the market research space is a crucial asset to our growing organisation.”