Nelson, who takes up her new role on 13th July, previously spent nearly a decade with the Canadian Broadcasting Corporation (CBC).

Her most recent position at the CBC was senior managing director for CBC Local, where she oversaw TV, radio and digital operations for eight local stations, including in Toronto and Ottawa.

Jaime Spencer, executive vice-president and head of local media at Magid, said: “Marissa is an innovator in media, with a strong background in ‘doing’ and executive leadership across TV, digital, radio and print. She has dedicated her career to helping media companies re-imagine themselves for the digital age with a great track record of success.

“Her combination of skills and experience across platforms is quite rare, and we couldn’t be happier for Marissa to bring this insight to bear for our clients.”