Vasilchik joins the company from Landor, where she was chief growth officer. She has held senior leadership roles with startups and marketing strategy companies including Prophet and Fahrenheit 212, and started her career in brand management at PepsiCo.

She will be based in New York City.

Craig Wax, executive vice-president and head of Magid’s consumer and commercial brands practice, said: “Tiffany’s experience as a brand marketer and growth consultant across a wide range of industries gives her a depth of perspective and ability to deliver actionable insights to Magid clients.”