Cousens (pictured) has more than 20 years’ experience, and was most recently director, marketing and communications, global customer at KPMG in Canada. She has also worked in marketing at Deloitte and at BT.

In this role, she will oversee the marketing function globally and will be responsible for the planning, development and execution of its multi-market communication strategies.

Maru Group CEO Ged Parton said: “Natalie’s extensive background in professional services, analytical ability and proven success in multi-market lead generation will be instrumental in growing the group’s brands.”