Maru/Matchbox hires VP of innovations
Aufgang joins the company from Omnicom-owned Hall & Partners, where she was group strategy director.
In her new role, Aufgang will focus on the company’s technology-based HUB, brand and emotional measurement tools.
Todd Trautz, chief innovation and solutions officer, Maru/Matchbox, said: “Abigail is a strategic and innovative research professional with a proven ability to create bespoke solutions for clients.”
Aufgang is the latest hire for Maru/Matchbox following the recent appointments of Jonathan Stinnett as president of consumer technology, media & entertainment, also based in the New York office, Rich Durante as managing director of pharmaceutical and medicines, and Peter Jenkins as chief client officer in the UK.
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