Based in the company’s Southampton office, Jenkins will oversee client relationships in the UK, manage best practice with clients across the business and lead the sector-focused client services teams.

Jenkins was most recently head of consumer for the UK at GfK, where he worked for six years. He has also held positions at Harris Interactive and TNS.

Gary Topiol, chief executive, Maru/Matchbox, UK, said: “After an extensive search, I could not be happier that Peter has agreed to join us at this exciting stage in our journey. Peter will be an integral part of our leadership team. Peter’s broad research experience and compelling customer focus will enable us to build on our reputation for client centricity.”

Maru/edr was renamed Maru/Matchbox in the UK earlier this year, as the UK business looks to better align with the wider Maru/Matchbox brand in North America, Latin America and Europe.