Makhijani was previously senior vice-president, client business partner at Kantar TNS. She has also held a number of senior research positions at companies including Ideate Strategies, Hall & Partners, McKinsey & Co, Ipsos-Reid, MaritzCX and Nielsen.

Daniel Finder, Maru/Matchbox president, international & chief executive officer of Latin America, said: “Mona is a strategic thinker with strong analytical skills as well as an ability to work effectively and collaboratively in a fast-paced environment. She will be instrumental in leading the company’s growth strategy and execution of our global client relationships.”