Suarez (pictured) joins Truth from Basis, where he was research director. His experience covers industries including technology, media, telecoms, lifestyle, and retail.

At Truth, he will report to managing director Matilda Andersson, leading the behaviour and culture team, further developing its proposition and ensuring the agency continues to push boundaries and innovate in qualitative research.

Andersson said: "Jon brings over a decade of experience in cultural insights and qualitative research. I am really excited to welcome someone of his skill, expertise and talent to our team."

Truth has also promoted Juliet Wood to director of quant and analytics. Wood joined Truth three years ago and is also a member of MRS’s Unlimited working group, advocating driving change in the industry, especially within the field of disability.