Collier (pictured) was previously at Kantar, where she spent 18 years in various regional and global roles, most recently leading iLab, Kantar’s open innovation ecosystem.

In her new role, Collier will seek to build on MMR Research’s integration of chatbot technology into quantitative research, as well as consumer engagement through voice interactions and multi-modal data analysis and greater use of artificial intelligence (AI).

Matthew Lintern, global managing director at MMR Research, said: “We are thrilled to welcome Ansie to our team. Her track record of pushing the boundaries aligns perfectly with our commitment to innovation.

“Ansie’s infectious positivity and innovative spirit will be the driving force behind applying our principles and leveraging AI in our heartland sensory space.”