Jenkins (pictured) was previously senior client director at Lifestream, previously known as Big Sofa, and also held a prior role as client director, innovation at Kantar, among numerous other roles at the company.

At MMR Research, Jenkins will lead the integration of the company’s sensory work into its agile tools, as well as integrating generative artificial intelligence into MMR Research’s practices.

Jenkins also said that his approach to agile research would be “better, faster, cheaper”, and said that as well as speed and efficiency, clients wanted a deeper understanding of their consumers.

Matthew Lintern, chief executive officer at MMR Research, said: “Dan Jenkins injects efficiency and a wealth of experience into MMR. His role as head of agile research cements our commitment to staying at the forefront of industry innovation.

“With Dan leading the charge, we are well positioned to deliver show-stopping results for our clients, helping them create bolder and more memorable product experiences.”