Based in Singapore, Rai (pictured) joins Wavemaker from Mondelēz International, where she has spent 12 years and currently leads Global Media Investment & AMEA consumer experience.

She has also worked in media agencies including Mindshare and Publicis Media during her 20 years in marketing.

At Wavemaker, she will report to global chief executive Toby Jenner.

Jenner said: “Sindhuja is smart and driven with huge integrity. She knows our business well from our relationship with Mondelēz, and her regional leadership and global sensitivity make her ideally positioned to take Wavemaker to the next level.

“Sindhuja will make a massive difference to our clients and our people across the region, making us incredibly well-positioned for continued success.” 

Rai said: “Over the years, I’ve enjoyed the collaborative relationship with everyone at the agency, and I’ve been impressed by its culture of positive provocation. I’m now looking forward to building on this established success while utilising my client experience to drive meaningful growth for Wavemaker, its clients and our people in the region.”