Morrison (pictured) leaves ISBA after 29 years to take up the role. As director of consultancy and best practice, she advised the advertising trade body’s members on issues including marketing transformation, media and marketing best practice, and agency contract and fee negotiations.

In her new role, she will lead Ebiquity’s partnerships with trade organisations and organise events, roundtables and forums for the company’s clients to discuss industry best practice.

Taking up the new position within Ebiquity’s London office from January 2019, Morrison will report to chief strategy officer Christian Polman and work with the company’s practice and market leaders.

Polman said: “Debbie’s impressive expertise and industry perspective will be highly valuable to our clients, and we look forward to welcoming her to the global Ebiquity team.”