Mauldin, who joined the company effective as of 18^th March, reports to Tracey Massey, chief operating officer, and is a member of the company’s executive committee.  

He joins NIQ from TransUnion, where he was executive vice-president and chief operations officer, and previously chief product officer.

Mauldin’s career includes experience in operations, strategy, product development, analytics, customer service and compliance.

NIQ, formerly NielsenIQ, was the Global Connect business of Nielsen until 2021, when Advent International acquired NielsenIQ. NIQ merged with GfK last year.

Curtis Miller, who held the role of chief transformation officer most recently, has been appointed chief strategy officer, accountable for strategy and corporate development.  

Massey said: “Dane will lead our go-to-market strategy and sales enablement teams, to continue our journey of putting our retailer and manufacturer customers at the centre of everything we do.”

Jim Peck, executive chairman and chief executive officer, NIQ, said: “I’m pleased to welcome Dane to NIQ. We’ve made strong progress in our transformation thus far, including significant work to integrate GfK and NIQ and Dane is uniquely positioned to help us accelerate our plans.”