The Quantilope Academy offers courses aimed at both industry beginners and advanced practitioners on a range of subjects. These include market research automation, consumer research basics and better brand health tracking. 

A newly launched course on automated tracking is also being made available, along with courses in techniques such as TURF (total unduplicated reach and frequency) and implicit association testing.

“Democratising access to top-tier market research is key to driving innovation and empowering businesses to make better decisions," said Peter Aschmoneit, CEO at Quantilope. 

“By opening up the Quantilope Academy to everyone, we’re fostering a community of highly skilled researchers who can harness the power of advanced insights to drive growth and success for their brands.” 

Access to the academy courses for non-clients of Quantilope is free for a limited time.

“We’ve designed the Academy to be accessible and valuable for researchers at all stages of their careers,” said Anna-Lena Kress, Quantilope’s senior learning experience designer.

“Whether you’re a seasoned professional looking to expand your methodological toolkit or a newcomer eager to learn the ropes, the academy provides a clear path to empower you with these skills.”

Quantilope runs consumer insights across a broad range of areas including strategy, innovation and renovation, marketing creative, shopper insights and performance monitoring.