The tool, called Quinn, is built into Quantilope’s end-to-end consumer intelligence platform and uses both generative and synthesising AI to help with analysis for surveys, data and reporting.

Quantilope said it has plans to release further AI tools in the coming months.

Peter Aschmoneit, chief executive at Quantilope, said: “Now more than ever, executives require deep consumer insights to drive growth for their organisations and it’s our commitment to providing researchers with the most innovative approaches to obtaining these insights.

“With Quinn, researchers don’t just get a few new features; they get a new member of their team offering inspiration and guidance to conduct advanced research projects easier than ever before.

“Quinn is your new partner to answer not only more business questions, but to solve and drive boardroom conversations with deep consumer insights.”