As global SVP of marketing, Cadigan (pictured) will lead all aspects of Quantilope’s global marketing. She is responsible for creating scalable go-to-market strategies with a focus on demand generation and a tight alignment between sales and marketing efforts.

Cadigan will be in charge of doubling the size of Quantilope’s marketing team to support the launch of new products and markets, optimise global processes and support clients through the adoption of the company’s Insights Automation platform.

Prior to joining Quantilope, Cadigan served as vice-president of demand generation & growth at Cloudinary, where she led the company’s demand generation initiatives. She spent an additional 5+ years as vice-president of sales and strategic growth at Sitecore, leading the firm’s go-to-market and sales incubation strategy for new products and acquisitions.

“Wanda lives and breathes demand generation – she brings an industry record of developing robust marketing programmes that deliver exponential revenue growth”, said Quantilope chief executive and co-founder Peter Aschmoneit.