Companies using these panels will get the same platform and algorithms that P2Sample uses to generate profiles and maximise respondent engagement.

P2Sample said the features of these panels include: speed – panels can be running within 24 hours; flexible – the business model and revenue sharing is customised; and expert advice – clients get a free consultation to optimise the process.

Stephen Orebaugh, vice-president of business development for the company, said: “Clients have the potential for immediate earnings while providing users with a rewarding experience. Above all, we put our own skin in the game to make sure users are actively engaged and will continue to help clients monitor and optimise for no additional charge.”