Deitch (pictured) previously held executive roles at insights startups Bakamo Social and Ask Your Target Market. Prior to that, he was global head of sampling for Ipsos and also head of research and analytics for the NPD Group in Europe.

As chief revenue officer, Deitch will lead the company’s sales, marketing, and operations functions and help to define its product strategy. He will report to chief executive officer Mathijs de Jong.

De Jong said: “[Deitch] brings significant research and operating experience to our leadership team, along with a deep understanding of the disruptive role of technology and automation in the industry.”