The platform, called Voice of the Trade, will help tradespeople share their opinions and influence business decisions in their sector through online surveys and other research tasks.

The panel covers trades roles including plumbers, electricians, heating engineers, general builders, painters and decorators, multi-traders and carpenters.

Dave Ruston, co-founder at Eureka! Research, said: “Tradespeople are notoriously difficult to reach, but after working in this category for many years, we’ve developed a unique formula for collecting insights from the frequently misunderstood ‘white van man’.

“We’re delighted to extend our relationship with Potentia with this bespoke, rapidly growing trade community.”