Bab (pictured) has spent the last seven years in market research, business consultancy and strategy management roles within the research division at WPP Group, Toluna and GfK Healthcare. He has also worked for Frost & Sullivan, Nexus and Coleman.

Pulse Group CEO Bob Chua said: “Naveen’s appointment reflects our continued focus to establish, cultivate and maintain long-term business relationships with our valued clients, which is crucial in sustaining our leading role in the industry.”