Censi (pictured) will support Pureprofile’s growth in Europe, the Middle East and Africa and help identify new clients, business opportunities and sectors for the company’s UK business.

Before joining Pureprofile, Censi was project manager at MIS Group, where she managed business and consumer research studies.

Pureprofile is a data and insights organisation providing online research and digital advertising services for agencies, marketers, researchers and publishers headquartered in Surry Hills, Australia.

Tim Potter, managing director for the UK/EU and US business at Pureprofile, said: “We are delighted to have Barbara joining the Pureprofile team.

“The research industry continues to evolve at a fast pace and our UK business is going from strength to strength. We welcome the skills and experience Barbara brings and couldn’t be more excited to have her on board.”