Anna Meiler (pictured left) has been hired as managing director, Asia-Pacific data and insights, having previously been the firm’s head of sales and marketing.

In her new role, Meiler will take on responsibility for operations management and sales and led the organisation’s data and insights business across the region.

Martin Tomlinson (pictured right) has also been named country manager for New Zealand.

Before joining Pureprofile, Tomlinson was vice-president of the Market Research Society Singapore and has previously worked at Dynata, On Device Research and founded his own marketing consultancy Mobicom in 2017.

Meiler said: “The business has had incredible momentum over the last few years and as we look to 2023, we’re excited to expand our Asia-Pacific footprint.

“We are also delighted to have Martin join the team. As more New Zealand businesses expand into Australia and Asia, his role will focus on helping connect these local businesses to Pureprofile’s industry-leading panels and technology.”