Cooke (pictured left) will be senior partnerships manager UK at Pureprofile, and will be tasked with expanding the company’s Audience Builder tool and identifying areas for growth in its partner network.

Before joining Pureprofile, Cooke was senior account manager at software-as-a-service platform Runa and has also served as strategic partnerships manager at Tenerity.

S’ng (pictured right) joins the UK team as client development manager, having previously worked as client solutions manager at Pureprofile in Singapore.

In his new role, S’ng will explore opportunities for Pureprofile’s data and insights business in the UK.

Young Ham, global head of innovation and partnerships at Pureprofile, said: “Her extensive background in nurturing partnerships make Samantha the perfect fit for this role.

“With Samantha on board, we’re excited for our next growth phase as we expand our Audience Builder platform into new global markets.”

Pureprofile’s managing director for the UK, EU and US business Tim Potter said: “Having known Tyrone and witnessed his exceptional contributions across the business from the other side of the globe, we are confident that his expertise will be a tremendous asset in driving our UK operations forward.

“We look forward to working closely and leveraging his experience.”