In the newly created role, Wadsworth (pictured) will develop the company’s client portfolio in the UK and support its growth plans for the region.

He joins Pureprofile from Dynata, where he was sales director, and prior to that was UK sales director enterprise at Lightspeed, later Kantar Profiles.

The appointment follows the recent launch of Pureprofile’s media business Pure.amplify in the UK.

Pureprofile is headquartered in Sydney and has offices in Melbourne, New York City, London and Mumbai.

Tim Potter, managing director for the UK business, Pureprofile, said: “Jon brings an unrivalled level of experience and knowledge and is passionate about the level of service that he gives to each of his clients. Not only does Jon bring a high level of expertise, but he also shares our values and motivations that make him an excellent team contributor.”