Through the partnership, Prograd will invite users to answer surveys and redeem rewards through gift cards. 

The move expands Pureprofile’s research panel in the UK and Europe and is the first UK agreement the company has signed for its ‘Audience Builder’ partnerships. The platform hosts panels for nine global partner companies. 

Headquartered in Australia, Pureprofile operates in Asia-Pacific, the UK, Europe and North America. 

Tim Potter, Pureprofile’s managing director UK, EU and US, said: “Our partnership with Prograd is a milestone for Pureprofile in the United Kingdom and Europe, as the first Audience Builder partnership in the UK and is a testament to the importance of market research across the world in the current economic climate.  

“Gen Zers are coming to an age where they are taking on financial responsibilities independently for the first time. Services like Prograd will be crucial to this generation as they learn to navigate their financial priorities in a very unique economic time.”  

Marco Logiudice, co-founder and chief product officer at Prograd said the arrangement would bring the company new insights on its users and “identify emerging prospects”.