Vandeweghe (pictured) joins the Paris-based agency from Odity, with a strong background in SaaS/ResTech sales and customer success. Other industry experience includes over six years at Toluna, where she led sales of SaaS solutions, access panels and full-service projects.

“As a previous client, I was already impressed with PureSpectrum’s simple DIYMarketplace Platform,” remarks Vandeweghe. “Having a trailblazing tool that enables competitive CPIs without forfeiting data quality is a game-changer for research. I’m so happy to join this incredible team as we further the international reach of the platform.”

“Claire’s appointment is yet another milestone for PureSpectrum as we continue to diversify our global offerings,” added the company’s managing director EMEA, Stephen Hughes.

“France has traditionally been a challenging market for sample marketplaces to enter but given the size of the opportunity and an insights industry now more open to automated research solutions, the timing is right.

“I am convinced that Claire’s impressive experience, her formidable professional network, and enthusiasm for our products and services, bodes well for continued growth.”