Franscella (pictured) will develop and implement new PureSpectrum tools in his new role.

Before joining PureSpectrum, Franscella was senior vice-president at Dynata, where he oversaw sales, operations and services for enterprise clients.

Prior to his time at Dynata, Franscella was chief customer officer at Critical Mix and chief revenue officer at Toluna.

David Butler, chief client officer at PureSpectrum, said: “We are thrilled for Ron to join PureSpectrum. He understands market researchers’ needs and delivers on them. Our clients will be the beneficiaries of Ron’s solution-focused experience.”