Both Palmer and Goodall join Access Intelligence’s senior leadership team and will work across all brands in the group, which also includes media intelligence platform Vuelio and media and PR network ResponseSource.

Palmer joins the company from behavioural planning agency Total Media, where he was head of research and insight.

Goodall was previously head of marketing at software-as-a-service community and messaging platform Guild, and prior to that was a consultant with clients including Locog (London 2021 ), Viacom, Direct Line and the V&A, and led digital at PR agency Lexis.

Access Intelligence bought Pulsar from Cello Health in 2019.

Joanna Arnold, chief executive of Access Intelligence, said: “Michelle and Phil bring a wealth of experience in helping organisations with data, strategy, marketing communications, digital marketing, media intelligence and research.

“Their complementary areas of strategic expertise will ensure we continue our growth by building technology and services to help clients improve their marketing and communications through intelligence.”