The new Crown Commercial Service (CCS) Behavioural Insights framework will support public bodies procuring behavioural insights expertise and change the way policy and public services are developed and designed so it’s more efficient and better meeting the public’s needs.

The framework is available for central government departments and other public sector bodies including NHS Trusts, schools, universities, colleges, local authorities and the Police and Fire Services.

Sheffield Hallam’s successful application was a joint bid with The University of Manchester. The partnership, led by Sheffield Hallam, is the only university-led supplier in the framework – and one of just six suppliers overall.

Professor Madelynne Arden, Department of Psychology, Sociology and Politics, Sheffield Hallam University, said: "This behavioural insights framework agreement is an exciting opportunity to transform lives by ensuring that government policy and public services are informed by evidence, are effective, and are designed innovatively to meet people’s needs. Our joint approach will be informed by cutting edge, evidence-based behavioural science and rigorous evaluation."