His new role will see him take control of all sales and marketing activities across the two countries for the firm, which is part of the Telmar group.

Van der Werf joined Telmar in late 2007 as a business director from media software firm PointLogic. In his new role he reports to Telmar group chairman Stanley Federman.

Federman said: “Having worked with Gerard over the past year and a half has afforded us an opportunity to get to know him and appreciate his business ethics. He is driven, motivated and has the enthusiasm to build relationships and market Telmar’s products and services, putting Telmar’s valued clients and business associates in capable hands.”