In his new role, Claypoole (pictured) will be responsible for increasing sales and revenue growth in the region as well as organisational building, customer and prospect engagement, and planning and carrying out go-to-market strategies.

Before joining Toluna, Claypoole was senior vice-president at NielsenIQ leading the firm’s Bases Price and Portfolio business, and has also worked at Affinnova as vice-president of client services.

Kevin Daly, chief sales officer at Toluna, said: “Toluna’s growth has only been possible thanks to its incredible people, and we are delighted to welcome an industry veteran like Jeff Claypoole to the team.

“Jeff is an asset to our leadership team and will be instrumental in Toluna’s continued success in the Americas.”