Podcast publishers can make small changes to the coding of their RSS feeds to prompt subscribers to download the plug-in. To encourage people to install it, the tool also offers users the ability to share content with other iTunes users and get recommendations.

VoloMedia said in a blog post: “Until now, there has been one major issue with iTunes for publishers: a lack of metrics providing insight into how their content is being used. VoloMedia’s Bridge-to-Google Analytics solves this.”